Honey Maid Commercial Controversy

In May 2013 Cheerios launched a commercial that possibly changed marketing strategies for many companies. The ad featured an interracial couple and their biracial daughter. It was met with mixed reviews, mostly positive. However, the negative comments received much publication.

Honey Maid has picked up the baton in showcasing modern family structures with a commercial “This Is Wholesome”. The ad features a gay couple as well as a tatted up rocker fam and a mixed race family. Here’s the ad:

The homophobes came out in force. The YouTube comments on the ad with over 4 million hits are hard to read.  Honey Maid marketers made a bold statement and hopefully will continue to pave the way to showcase inclusive families.

“Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure.#thisiswholesome.”

The best part of Honey Maid’s campaign is their response to criticism. They have since released another spot further cementing their legacy in tolerance and love as BADASS. This is a must watch video.

I hope brands continue to challenge social norms and show the world that LOVE IS LOVE. Tolerance and understanding starts in the home. The more diverse images our children see growing up hopefully the more open minded and accepting they will be.

Perhaps one day we’ll see ads like Honey Maid and the only thing we find surprising is how bad we want a s’mores.

Honey Maid commercial

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